Chris Kerstner’s Brief Bio

Chris Kerstner
Author: Lisa Lampert
Date: March 12, 2007
A serial entrepreneur at heart Chris Kerstner is currently in the process of building his 5th entrepreneurial company. Los Angeles based StreamlinedFusion.com, a company that specializes in digital solutions that power marketing™.
Life as an entrepreneur officially started at age 12 when Chris did as most first time entrepreneurs do; took something they loved to do and did often, and turned it into a business. For Chris it happened to be shaping and repairing surfboards for friends and eventually the local surf shop. Again, just as most first time entrepreneurs, Chris quickly became board with this business and after 18 months moved on the bigger and better things. Two additional businesses later at age 17, rewards were finally reaped with the cash purchase of a brand new BMW. After the purchase Chris quickly realized that being cash strapped is no fun, and it was time to move onto the next business; the problem was, he had no idea what to do.
Two months later at a friend’s going away party, Chris was approach by the friend’s father who was complaining that he needed a new web designer. “I would pay anything just to get someone competent and time/goal oriented. Know anyone that does this type of thing?” he was told. Of course as an entrepreneur the only words he heard were “I would pay anything…” and he subconsciously responded, “Oh yea… I know how to do that.” The problem was that Chris knew nothing about computers, let alone web design, but those were the least of his concerns considering he didn’t even have a computer! Chris explains, “At that point in my life I took the broken vending machine approach when dealing with computer problems; punch it enough times and it’s bound to work.” Well obviously that wasn’t the case and Chris was on the verge of violating his soon to be learned #1 cardinal rule of running any business; Don’t break promises, ever!!!! Weeks of trial and error later, a competent website was born along with a realization that, “Hey, I think there’s a business here.” It was at that instant that Kerstner Company LLC was formed, and since then there has been no looking back.

Chris Kerstner and Staff
One year later Kerstner Company LLC had become so fragmented with services offered – in large part due to the overwhelming demand for their ability to get any job done, and to get it done ahead of schedule – that it was split into 4 separate companies. The most successful of which is Streamlined Fusion. With worldwide offices in 4 countries, and headquarters on both coasts, Streamlined Fusion’s 35 employees offer a range of services all centered on a corporate culture that is dedicated to its clients 24/7. No matter the task at hand be it web design, brand development or worldwide ad campaigns; Streamlined Fusion firmly believes that even the best ideas will fail without the proper research and marketing.